Haworth wanted to brand four of their luxury furniture lines as one cohesive brand as the Haworth Collection. To help tell the story behind each unique piece of furniture, we designed a portfolio book to put these pieces on display along with a large poster where viewers can see the collection in it's entirety. One of the branding elements that helps tie these pieces together is a carefully-constructed collage of spec drawings and sketches, vintage advertisements and photography, craftmanship details, and typography.
I was involved with the book interior layout and design, production, and preparation/color correction of photography. I also created the layout and collage for the poster.
Created while employed at Plenty.
2014 U360 Award, Appleton Coated
2014 Gold Addy Award, American Advertising Federation District 6 (Illinois, Indiana, Michigan)
2013 Gold Addy Award, American Advertising Federation West Michigan